There’s a certain magic to telling a story without even saying a word. When you think about it, we’re not only talking about catching someone’s eye, but having them digest emotion, personality and passion…all in less than a second.
Now, while this may sound like a near-impossible task, a great logo serves that exact purpose.
First Impressions Are Important
On average, you only have about two seconds to show someone what you’re about. They need to not only see a sense of energy and personality but a picture of the setting your brand lives in.
This Is A Symbol Of The Culture You Want To Cultivate
It goes without saying that the best form of advertising is word of mouth. Whether it’s a customer that’s absolutely in love with your product or a company you’ve collaborated with in the past, one of the goals of building successful traction is having other people be an evangelist for your brand.
Separate Yourself From The Rest
A strong logo is your chance to rise from the herd. Beyond just choosing a powerful typeface or symbol, a growing trend is the use of hand-drawn illustration.
No Matter How Big Your Business Gets, Your Logo Should Be Along For The Ride
Whether it’s on a local, national or even international level, your identity needs to be understood.