If you’re the owner of a small business or a start-up, chances are you’re running low on a marketing budget. So what should you do to spend less and get more exposure and brand awareness? Let me share some simple and easy ways to make your brand stand out with a rock bottom, or almost free budget.
Many of the start ups and small business owners don’t have the financial backbone to fully support their marketing objectives. Their main emphasis remains on generating at least some sort of brand awareness or revenue stream that eventually starts helping their larger marketing plans. And it’s understandable.
The choice of social channel is dependent upon the product, services type and market segment. Since small businesses wouldn’t want to waste their precious bandwidth or money on generic efforts, choosing the best possible social channel would be crucial.
Here is how you can start:
Follow a Content Calendar, Strictly!
A content calendar file holds almost everything related to a full blown content creation and marketing plan. One can easily list down targeted business keywords, industry segment, press releases, ETA for publishing and even the size of that content to be created.
Newsjacking is the art of blending your company message in a trending news item. It’s a novel way of getting your company’s word out in a “not so related” subject, but bending it in such a way that people would love it. I will cover this topic in another article.
Hashtags make your target audience intercept with your brand or product. Brand hashtags act as a beacon for engagement with your audience in a transparent way. Utilize popular as well as brand hashtags to compliment your promotional efforts. For example, if your company is offering a decent discount on a product for a limited time period, a combo like #MunchSomeDiscounts or #DiscountedBuy could resonate with your audience. Trending topical hashtags are a must to be utilized in your social updates that could roll eye balls. Tools like hashtagify and keyhole can help you monitor the hashtag arena timely.
Positive brand advocacy by thought leaders and influencers convinces and converts absolutely. Fans of a certain celebrity, expert or leader tend to take their advice seriously by making decisions accordingly. If small businesses or startups can leverage this form of marketing tactic with detail and precision, they could experience huge spike in brand loyalty very quickly. One should approach these influencers with paid incentives, by offering free services for limited time or making them their brand ambassadors. I will discuss it in details in another article.
Get Promo Offers
Social engagement increases if your target audience loves your updates. Carefully planned out seasonal campaigns, discount offers, event promotion, free trials and other promotional activities could make them interact with your brand. Top up with crisp imagery or short videos that could echo in your audience’s minds. Remember, these offers should be “pain point” driven that should address their core concerns with allurement of promotional campaigns.