If your brand’s image on social media is bad, users will not engage with you, even offline. Brand appeal and goodwill are important intangible assets that a brand can capitalize on to drive growth to its bottom line. With social media now taking the lead as a major source for consumer information, your brand’s reputation on social networks will impact your customers’ impression of it.
If you’ve been wondering how your brand’s reputation on social media coul
You’re being too pushy
Being too pushy is one of the turnoffs for brands on social media. Not only does it turn your social media followers off, it also damages your brand reputation. For greater brand trust, you should also shine the spotlight on your followers. Don’t make your content on social media about sales and promoting your products alone. Carve out time to shine the spotlight on your customers by sharing their content on your social media pages and mentioning them. In reciprocation, they will go to great length to also promote your brand. This strategy is close to using user-generated content to grow your social media strength. It’s a better strategy than resorting to being pushy.d be negatively affected, watch out for the following signs.
You’re ignoring user complaints
Taking user complaints seriously could net you referrals. Findings show that users whose complaints were resolved to satisfaction are more likely to recommend your business to others. Not treating a user complaint appropriately, especially on social media, could result in reputation crisis. In a customer experience report by RightNow, poor-quality and rude customer service was the No. 1 reason why customers leave a brand for its competitor. And you can rest assured that they’re not only leaving your business, but are also bad mouthing your company on social media and everywhere else.
Keeping your customers waiting for too long before replying to their messages when they’d typically expect a response within the hour will lower your brand’s image in their perception. This will make it likely that they will not reach out to you another time.